Sewa Kala Srushti Private Limited
This is a crucial part of the initiative model in order to promote the finished goods prepared by the women. This is done through the involvement of experts and by taking help of government platforms. Exhibitions at state and National level are of priority to display the products and to promote the same The Government Level Marketing will be done through participation in state and national level mela/exhibitions. Tie ups are formed with the tourism department of other state governments. Exhibitions are largely held at Dastkari Haat Samiti in New Delhi for artisans to promote their products.
The training program along with providing skills to women artisans also empowers them socially and economically. Upgradation in their skills helps them avail better opportunities in the market, to have better bargaining power, help them to understand market demands and dynamics. This also helps them to earn more.